The story behind SiteMetric Pro

It Started With an Excel Spreadsheet.

“I wasn’t trying to build a software company. I was just trying to make my workday a little easier.”

From a simple estimating spreadsheet to a growing construction operations platform — here’s how it happened.

The founder’s story

In his own words.

Chapter 01

A Little Curiosity

A few months ago, I was sitting down with a friend who works for a large civil contractor.

At the time, my Excel skills were pretty average. I knew the basics, could put together a spreadsheet, and that was about the extent of it.

He started showing me some of the things Excel could do to make my day-to-day work easier.

So naturally, I started tinkering.

I had no idea where any of it would lead. I just knew there were things about my own workday that could be simpler.

Chapter 02

RDS Estimator

Eventually, that tinkering turned into something I called RDS Estimator.

To be completely honest, it started almost as a joke.

But the more I worked on it, the more I realized that other contractors might actually find something like this useful.

It wasn’t anything revolutionary. It was a spreadsheet designed around the way I worked.

And then I ran into a problem.

I couldn’t figure out how to make the macros work properly when sharing it with other people.

So, rather than spend the time learning Excel inside and out, I figured it might be easier to build an entire website around it.

Looking back, I’m still not entirely sure how I came to that conclusion.

Chapter 03

The Problem With Construction Software

Before building Site Metric Pro, I’d looked into construction management software.

Some of the available platforms were incredibly capable. But for the kind of work I was doing, the pricing and commitment were difficult to justify.

I didn’t want to get locked into a year-long contract.

I didn’t necessarily need every feature the software offered.

And I certainly didn’t want to pay for an entire enterprise-level system when I might only use a fraction of it.

I kept coming back to the same thought:

Why should smaller contractors have to choose between complicated, expensive software and trying to manage everything themselves?

Surely there had to be a better middle ground.

Chapter 04

One Feature Led to Another

On August 8, 2026, I started turning that Excel estimator into a web application.

I had absolutely no idea what it would eventually become.

At first, the goal was simple: make estimating easier.

But then I realized estimating was only one part of the process.

Once you win a job, you need to manage it. You need to track costs, coordinate the field, understand production, and make sure the numbers still make sense.

So I kept adding things.

Estimating became project management.

Project management led to daily operations.

Then came job costing, bid tracking, proposals, AI-assisted takeoffs, and more.

What started as a spreadsheet was becoming something much bigger.

Chapter 05

Site Metric Pro Today

Today, that little Excel experiment has become Site Metric Pro.

It’s a construction operations platform designed to help contractors better connect the office, the field, and the financial side of their projects.

And the funny part?

I’m still learning.

I’m not someone who spent years working in software development before deciding to build a construction technology company.

I come from the construction side.

I know what it’s like to spend your day in the field, come home, and still have hours of estimating, paperwork, scheduling, and project management waiting for you.

That’s the perspective behind Site Metric Pro.

And it’s the perspective I intend to keep as the platform grows.

Our mission

Powerful Tools.Without Unnecessary Complexity.

Our mission is to make practical, powerful construction management tools more accessible to contractors of all sizes, particularly smaller businesses that need professional capabilities without unnecessary costs, complexity, or long-term commitments.

Construction is complicated enough. The software you use to manage it shouldn’t make things harder.

Where we’re going

We’re Just Getting Started.

Site Metric Pro is still evolving, and that’s intentional.

The goal has never been to build software just for the sake of adding features.

It’s to build tools that solve real problems for contractors.

Every improvement, every new workflow, and every piece of feedback is another opportunity to make the platform better than it was yesterday.

What began as a personal experiment has become something I’m genuinely excited to share with other contractors.

And I’m looking forward to seeing where it goes.

Built from experience. Driven by curiosity. Made for contractors.

Timeline

How it got here.

  1. August 2026

    The Spreadsheet

    RDS Estimator begins as an Excel-based estimating tool.

  2. August 8, 2026

    The First Web Application

    The process of transforming RDS Estimator into a web platform begins.

  3. August 29, 2026

    Officially a Business

    Site Metric Pro LLC is established.

  4. Fall 2026

    Building the Platform

    Additional estimating, operations, management, and financial workflows take shape.

  5. Today

    Still Improving

    An evolving construction operations platform, built around real contractor needs.

Before and after

From This… To This.

Where it startedRDS Estimator
Screenshot of the original RDS Estimator Excel spreadsheet
Where it is todaySiteMetric Pro
Screenshot of the current SiteMetric Pro dashboard

Same spreadsheet DNAOne platform today

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Meet the founder

Evan Royer

Founder, SiteMetric Pro

Evan’s background is in construction operations, estimating, field coordination, and project management. After experiencing firsthand the challenges of managing projects across disconnected tools and spreadsheets, he began developing Site Metric Pro to create a more practical, accessible approach to construction management.

See the platform

See What That Spreadsheet Became.

Explore the platform built from real construction experience, and see how Site Metric Pro can help simplify your operations.